Digital Marketing Interview Questions
Q1. How can we all use the internet as a marketer?
Ans- We can use the internet as a marketer so that we can give customers services, Social media marketing in the promotion of products, and lots more.
Q2. Do you know who invented or discovered WWW?
Ans- Sir Tim Berners-Lee came up with the world wide web (WWW). Sir Tim did a great thing by giving it for FREE without any patents, any royalties in 1994. And further at the end of 90’s it just exploded and around 60 million people were just using it and over 2005 the uses of the internet were around billions. And now at the end of 2010, the use of the internet touched around 2 billion people. Today at present time around 3 billion people are using the internet and it’s just phenomenal.
Q3. Which country has the maximum number of internet users?
Ans- China has a maximum number of internet users. Around 649 million people are using the internet in this country which covers 19 % of the total population of the world.
Q4. Why mobile marketing is important in Digital Marketing?
Ans- Mobile Marketing is an important part of Digital Marketing as Today, there are millions of people who are connected to the internet through mobile devices. More than 50% of internet connections are made through mobiles. People nowadays have multiple devices and mobile has now become a center of multiple device networks. And around 70% of mobile internet searches are connected and related to business. And it’s estimated that by 2017 with the help of mobile devices sales will be around 87%. As 60% of the people in this whole world check their mobile phones before and after going to bed. And this becomes a great advantage in digital marketing.
Q5. How would you market yourself to be online?
Ans- We can market ourselves self-online with the help of blogs, Google Ads, Mobile Marketing, by doing SEO, and lots more.
Q6. How would you monetize your social media?
Ans- We can monetize social media by monetizing it on YouTube, Twitter
Q7. what is the best social media platform?
Ans- Facebook, twitter, Instagram, YouTube, Snapchat.
Q8. How would you listen to people and what they say about you online?
Ans- Google alerts, Facebook, search on Twitter with hashtags, Google search of your particular brand name, some software tools and lots more.
Q9. What aspects should you consider with e-commerce websites?
Ans- Chain supply, we should tag the audience and lots more.
Q10. Why is mobile important when considering e-commerce?
Ans- Because everybody has them, many people are on mobile a maximum number of times, lots of mobile users are there and everybody is using them.
Q11.Why is social media important when we are considering e-commerce?
Ans- Because e-commerce and social media support each other.
Q12.What should you consider the most when setting up an ad campaign?
Ans- Keywords.
Q13. How will my Ads perform?
Ans- 1. It depends on the quality score. (quality score is the one which google gives between 1 to 10).
2. We must also have a good click-through rate.
3. We must have relevant and proper keywords as this is very important in the quality score.
4. Quality on the landing page is also very important in this point as it gives great importance to the quality score.
5. We must have a great work history or account history because google compares the complete history.
hence, AD Rank = CPC Bid X Quality Score.
Q14. What are the rewards of using PPC?
Ans-1. We can decide and limit our controls and prices of products.
2. We can decide where we want to campaign or we want to increase our traffic. we can increase our traffic by using PPC Campaign.
3. We can change our ad according to our requirements. If it’s not working, then we can stop using it and post a new ad.
4. We can involve people by PPC. As soon as people click our ads they come to our site and get trapped in our site. By this the spending time of customers increases.
5. With the help of all the above points we get instant and fast results.
Q15. Why do we need conversions?
Ans – Revenue sales, turn on an investment process, and for other business purposes, tracking results and business profit.
Q16. Where are emails read the most?
Ans -Smartphone- 49.5%
Tablet – 16.81%
Desktop – 33.69%
(Average)
Q17. What type of e-mails does the customer want?
Ans – Emails on special offers, promotions and voucher e-mails, real-time delivery and tracking e-mails, the arrival of new products e-mails, newsletters e-mails, and lots more.
Q18. What is the number 1 thing that gets people’s interest in an e-mail?
Ans – Subject line, headline, offers, and lots more.
Q19. What kind of business uses affiliate marketing?
Ans – All E-commerce sites, like Amazon, eBay, etc.
Q20. What are the major pillars of affiliate marketing?
Ans -1. Merchant/Retailer
2. Publisher/Affiliate
3. Customer/End User
4. Network/Offers for Affiliates
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